WHY A DUO SHOW?

The works of the Danish Nadia Plesner are in remarkable harmony with those of the Dutch artist Gurt Swanenberg. Both share a critical interest in the language of marketing and advertising. While Gurt Swanenberg works mainly on the representation of livestock animals, Nadia Plesner focuses on the human.

WHY NADIA PLESNER IN “CONDITIONING”? (ENGLISH WORD FOR “CONDITIONNEMENTS”)

By choosing the title “Conditioning” for this exhibition, the curators are bringing together the different subjects of reflection of the two artists. From food packaging to mental conditioning that derives from submission (consented or not) to advertising and to the entertainment industry. The works on display reflect Nadia Plesner’s work since Darfurnica and the trial she won against Louis Vuitton in 2011.

Nadia Plesner illustrates the automatic aspect of the average consumer’s behaviour in our society, in which she identifies an unconscious “choreography”. It thus explores the forms of conditioning of our behaviours. She invites us to adopt a critical vision of those behaviours by using the aesthetic codes of advertising (slogans, flat and saturated colours, seduction, etc.)
His reflection on human behaviour is based on the representation of their consequences, both social and ecological.